Tony Erpelding
Creative strategist, experiential designer, collaborator.
I help companies bring their brands to life through the design of exhibits, events, and environments.
Creative Solutions
As a former owner and Chief Creative Officer for Group Delphi, I have engaged with some of the most successful brands across a broad range of industries. My portfolio reflects this diversity—from interior, retail, product, and furniture design to trade show, museum, and event design. The work has been driven by a passion for finding creative solutions that not only meet clients’ functional requirements, but provide compelling brand experiences.
Process
While much has changed during my career—technologies, methods, media, even audiences—what hasn’t is what it takes to bring a good story to life. Begin with a deep understanding of a client, their customers, markets, and objectives. Then order that into a clear creative strategy that guides the work from concept through development, documentation to “showtime.” It is iterative and collaborative. My role is to drive this process, to explore a broad range of ideas with clients, and to lead the creative team toward dynamic, engaging solutions that deliver on clients’ objectives.
Experience Shows
Drawing upon lessons learned over many years working for diverse clients in a variety of industries, I envision projects with a full spectrum of imaginative thinking.
I understand how to engage clients in the creative process, helping them draw out the critical information and resources needed for successful solutions.
Finally, the secret sauce: this is a human focused business—it should be lively, fun, and engaging. This approach brings out the creativity in everyone and produces the best results: dynamic experiences that are actionable, measurable, and memorable.
Contact
I have limited the amount of examples and descriptions of past projects here in respect of clients' confidentiality. Contact me and we can schedule a time to share my work experiences in greater detail.